If you want your RESUME to actually be a marketing document for you, and get a recruiter’s or a hiring manager’s attention, you must pack that resume with the keywords that are relevant to the career area you want. Recruiters, hiring managers, and Human Resource departments use computer searches and applicant tracking systems to flag resumes worth looking at, and that means they use keywords to search for the ones they’ll be interested in looking at further.
But what if you’re new to the area and don’t have much experience? Well, then you have to be a little more creative in your mission. That does NOT mean you should lie on your CV. That’s always a bad idea, and you’re sure to be found out eventually. What I mean is that you should highlight what is relevant to the potential employer.
So, for example, if you want a job in clinical sales, medical device sales, pharmaceutical revenue, biotechnology sales, or other health care sales area, here’s a few ideas for you:
- If you’re in real estate, but you sold to a group of doctors, you might want to list them as one of the accounts you sold to.
- If you sold copiers, maybe you sold to clinics, day surgery offices, etc. Not only does it help with the keyword count in your resume, it lets us know that at least you’ve been in the environment.
- By all means, go ahead and join professional organizations. So for a clinical sales rep job, you could join AACC (American Association of Clinical Chemistry), CLMA (Clinical Lab Manager’s Association), or various other organizations where you’d find people in that profession. Then you can put them on your CV, and elaborate on your association with them, which gives you more keywords for your RESUME.
- Carefully read job descriptions and ads to see what keywords they use; then see which ones you could legitimately incorporate into your resume.
- Don’t forget keywords for sales skills.
Need some more resume help? Research RESUME writing skills using keywords online, or check out the Extreme Sales Resume Makeover Kit available from Career Confidential.
Article courtesy of Peggy McKee - Owner / Senior Headhunter at the nationally
recognized lab and medical sales recruiting team of PHC Consulting.
© Copyright 2008 PHC Consulting | All rights reserved
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If you are a sales professional or want to become one, or if you are looking for a new sales job, you will face one of the toughest interview processes of any job seeker.