If you are a sales professional or want to become one, or if you are looking for a new sales job, you will face one of the toughest interview processes of any job seeker.
Don’t be fooled by people who tell you that resume objective statements are optional, or that you shouldn’t have one at all. Their reasoning is usually that objective statements fence you in and limit your job-seeking focus.
I’m here to tell you that you need an objective statement on your RESUME. Why?
- An objective statement tells me why I should keep reading the rest of your CV.
It’s advertising, basically. It’s the teaser that will draw me in to reading the rest of your CV. (The cover letter won’t do it. Recruiters don’t generally have the time to read a cover letter–we go straight to the CV. So, make sure the first few lines of your resume make me wanna Read more here here.) Read about how to craft a compelling objective statement. At it’s core, it’s about creating a statement that fits your capabilities to fulfilling the needs of the organization. What are a few of your key qualities that will make you a good fit for this job? Be careful that you don’t make this too generic (boring).
- An objective statement makes it easier for me to figure out who you are and what you want.
Don’t be vague: Think of your RESUME objective as a Personal Branding Statement (thanks, Phil Rosenburg of reCareered). It’s not only saying what you want, but it’s also indicating what problems you can solve and how you can bring value to the organization. In that way, it’s tailored to the career opportunity you’re applying for. Jessica Holbrook’s article on Career Rocketeer agrees: Don’t start off by telling the hiring manager what you want, tell the hiring manager what you can do for the company.
Don’t worry: a well-crafted, tailored objective statement won’t stop you from being considered for other jobs. For instance, as a clinical sales headhunter, I’m always looking for the best candidate to submit to my clients for consideration for jobs in clinical sales, clinical sales, pharmaceutical device sales, health care IT, and more. If your objective statement has led me to read the rest of your resume to see what you can do (and what you’ve done), I’m going to think about you for any job you might be a worthy fit for because that’s what’s in the best interests of me and my client companies.
Article courtesy of Peggy McKee - Owner / Senior Recruiter at the nationally
recognized pharma and pharma sales recruiting team of PHC Consulting.
© Copyright 2008 PHC Consulting | All rights reserved
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