Explaining Laboratory Revenue — Part III

There are several things to think about when you are considering position opportunities in clinical revenue, whether you’re moving into it or moving around in it.  In the first part of this series (Explaining Clinical Sales - Part I) we talked about what’s involved in capital sales, and in the second part (Explaining Pharma Sales - Part II) we covered consumable and service sales and what kinds of personalities best fit different revenue career opportunities.  In today’s video, I discuss specific aspects of sales jobs like: 

• How high do you want to call up in the organization?  A large capital sale, for instance, will require you call on people high in the organization, such as the CEO or big administrator.  If you’re not comfortable with that, you definitely have to stick with consumable revenue or service sales. 

• How often do you got to close?  If you need to close revenue frequently to feel successful, then you don’t want a high-dollar close (like those typically involved in capital sales).  You also don’t want a high-dollar close if you don’t want a lot of travel.  Less travel, on the other hand, gives you more customers within a smaller area, but also gives you smaller closes (typically consumable sales or service sales).

• Process–do you enjoy simple or complicated? 

• Potential employer - how do they manage their revenue force?  Do you mind being micromanaged through a very structured system?  Or, can you handle great independence?  You need to fit the organization you work for to your personality type.

• Do you want to be the key person in the sale and handle it all on your own?  Or, do you want to be able to bring in a team with several specialists to assist your sale? 

One thing about clinical sales:  it’s very different from all other areas of pharmaceutical sales (medical laboratory revenue, clinical diagnostics sales, medical supplies sales, clinical laboratory equipment revenue, surgical supplies revenue, imaging revenue, biotechnology sales, cellular/molecular products sales, medical device sales, hospital equipment sales, imaging sales, etc.).  Clinical sales reps can’t ask for the business, or close the deal.  They can increase their numbers, and there are some great salespeople involved in pharmaceutical sales.  But for them to move over into one of these other areas, they might as well be starting over.  It’s not to say they won’t be successful…I’m just saying it’s different.

What do you think about these areas? Can you see what kinds of personality traits might best fit?  What’s been your experience with different types of sales jobs?